Nissan ARIYA Launch Event

Nissan ARIYA Launch Event.

Industry

Automotive

Platform

Web

Technologies

React, C#, .Net, TypeScript

Year

2022

Insight into the project.

Fusion 2K are an events management company based out of Bedford, covering the UK and mainland Europe. They have been providing innovative solutions to B2B and B2C clients, particularly around the automotive industries. One client in particular, Nissan needed help to produce a responsive web application that housed the ability to capture specific test-drive booking data safely and securely for Nissans new flagship electric SUV, the ARIYA.

The opportunity.

Using the agile scrum methodology, Boxmodel worked alongside Fusion 2K to provide a solution for Nissan which gives their potential new customers a glimpse of the new Nissan ARIYA. The partnership was to design and build a web application that allows customers to learn more about the ARIYA, choose their closest Nissan dealership and reserve their place for a test drive. The web application also worked seamlessly with its own CMS to produce data reports relating to customers usage of the system.

Overall impact.

Boxmodel worked closely with Fusion 2K and Nissan to deliver a bespoke web application that was not only visually impressive; adhearing to Nissans brand guidelines, but functioned specifically to how the client wanted the user journey to flow. The solution was designed and built with full responsiveness in mind, so that it could be used on all types of digital devices. Within the first month of launch, the site recorded over 4,000 test-drive bookings had been made.

"Fusion and Boxmodel have worked together for must be getting on for 10 years now, and both companies have experienced strong growth in that time. We wouldn’t have continued to do business with them for 10 years if there were issues. They are a solid team of hardworking people who are exceptional at what they do"

Operations Director

Fusion 2K

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